Smart Serve Ontario

Legal name: SMART SERVE ONTARIO

Smart Serve Ontario operates a mandatory training and certification program for servers, bartenders, and managers across Ontario, including the Greater Toronto Area, who work in establishments serving alcohol. The organization delivers both online and in-person courses that teach participants how to prevent overconsumption, recognize intoxication, check identification, and intervene in high-risk situations. By equipping hospitality workers with evidence-based knowledge about responsible alcohol service, Smart Serve Ontario helps reduce alcohol-related harm in communities. The program is recognized by police services and health authorities as an important tool for public safety and has trained hundreds of thousands of workers since its inception.